Holiday Inn Express, being governed by the IHG brand, we had to adhere to its standards of colorimetry, content, structure, navigation and iconography.
The purpose of this website is to add value to the Hotel through its own tool, since IHG manages the general website of the franchise, to carry out guidelines and advertising campaigns to attract prospects and positioning in search engines. During the lifecycle of the project we maintain constant communication with the IHG Marketing and Development team.